Research
Retail Reimagined.
Below is all the compiled research from this project for both sections of research. Section 1 is research on how to activate the Embarcadero Center’s top level as a marketplace for local artisans during the daytime & as a public social space by night.
Retail isn’t dying— it’s changing, and so should the way we design.
Research, teamwork, and design were at the heart of this summer intern project at Gensler. Research on the present & future of retail was compiled, illustrated, and edited by the 13 interns. Working together with people from different design backgrounds, a video was created to showcase the summer’s accomplishments. The group was split into two teams, Embarcadero Center & Union Square, to apply the knowledge acquired to the design process, resulting in a spacial response to the question of retail.